Creating an interface is much like building a house: If you don’t get the foundations right, no amount of decorating can fix the resulting structure.

— Jef Raskin


The best way to plan for the future is to design for it.
- Buckminster Fuller

I’m a proven UX and Product Design expert with extensive experience in Marketing Communications, Product Design, Engineering Management and a demonstrated history of working in both the for profit and complex non-profit situations serving large communities. I am a passionate Product & Design leader and strong management professional. I have extensive skills in Business Strategy, Team Building & Mentoring, User Experience Design, Usability, Engineering, Mobile & Web Applications, Product Design & Development, Software Development and System Integrations.

I love design. All aspects of it, from architecture to interfaces, hardware to software, civic art to that button on the elevator. Everything we see and interact with evokes an emotion. I love the, “Why and the How” of All. The. Things.

The design process is weird and complicated because it involves people, who are weird and complicated.

Mark Boulton

Your customers are your compass. Listen to their frustrations, and they’ll guide you to your next amazing feature.

Stephanie Briones

Rule of thumb for UX: More options more problems.

Scott Belsky

Good design goes to heaven; bad design goes everywhere.

Mieke Gerritzen

Simplicity is about subtracting the obvious and adding the meaningful.

John Maeda

Usability is not a quality that can be spread out to cover a poor design like a layer of peanut butter.

Clayton Lewis

Want your users to fall in love with your designs? Fall in love with your users.

Dana Chisnell

There’s a big difference between making a simple product & making a product simple.

Des Traynor

If we want users to like our software we should design it to behave like a likeable person: respectful, generous and helpful.

Alan Cooper

Design creates stories, and stories create memorable experiences, and great experiences have this innate ability to change the way in which we view our world.

Pay attention to what users do, not what they say.

Jakob Nielsen

Without deviation from the norm, progress is not possible.

Frank Zappa

Break the F*cking rules.


If you think good design is expensive, you should look at the cost of bad design.

Dr. Ralf Speth

Make the simple complicated is commonplace; making the complicated simple, awesomely simple, that's creativity.

Charles Mingus

Don't try to be original. Just try to be good.

Paul Rand

"User Experience" encompasses all aspects of the end-user's interactions with the company, it's services, and its products.

Jakob Nielsen

User experience matters a lot. More than most people realize. The best designed user experiences get out of the way and just help people get sh*t done.
 Less is more. If you have to explain it, you’ve already failed.

Jason Goldberg Founder and CEO of

Intuitive design is how we give the user super powers.

Jared Spool

It's better to design the user experience than rectify it. It's the difference between a cathedral and the Winchester House.

Jon Meads

A user interface is like a joke. If you have to explain it, it's not that good.


Design isn't crafting a beautiful, textured button with breathtaking animation. It's figuring out if there's a way to get rid of the button altogether.

Edward Tufte

Unser Interface is a fork. User Experience is feeling full.

Whitney Hess

Design is not just what it looks like and feels like. Design is how it works.

Steve Jobs

Simple is hard. Easy is harder. Invisible is hardest.

Jean-Louis Gassée

A product or UX designer who presumes to have all the answers will inevitably miss opportunities to improve their designs.


Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it's really how it works.

Steve Jobs


Interdisciplinary collaboration produces more interesting and innovative ideas.

— Julia Kafanskiy